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MAF Acquires Boulder Bar

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By: Sean Moloughney

Editor, Nutraceuticals World


MAF Acquires Boulder Bar
MAF BioNutritionals, Boonton, NJ, has acquired the Boulder Bar En­durance brand from Boulder Bar, San Diego, CA, for an undisclosed sum. MAF BioNutritionals was founded by Dr. Phil Maffetone, an expert on nutrition, complementary medicine and human biology and Boulder Bar is a brand of nutrition/athletic food bars founded on the philosophy of pure, whole food products for athletes and people looking for meal supplementation and/or replacement.

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